Becoming a highly successful online personal trainer requires so much more than just a passion and the relevant qualifications. You also need a business strategy and meticulous preparation in order to succeed. As Miguel de Cervantes stated: “To be prepared is half the victory.”
Find Your Niche
Do not try to become a do it all online Personal Trainer, because ultimately, nobody is able to do everything perfectly. Instead, try and find a niche that excites you, and you know you are good at it. For example, if you believe you can give some of the best online spin classes, stick to only those. There should be one specific expertise that should be clear in your clients’ minds when they view you as a Personal Trainer. Once you select your niche, list down all the characteristics of your ideal client persona. This is the client you will target. Now think about a couple of different profiles that will become a complementary source of revenue for your business. By clearly defining your niche and the target audience, you will make you work all the more effectively right from the very start.
Think About You Unique Selling Proposition
The second step into becoming an online Personal Trainer is to ask yourself what makes your unique business form all the others present on the internet. Why should people choose your business? What makes you stand out? Is it your quality customer care service? The kind of products that you are offering? Once you determine your USP, you will be so much more confident about marketing what you have to offer.
Choose Your Promotional Channels
This point can simply be summarized in a single question: where can you find most of your target audience? Your decision to invest in any one specific channel is going to depend on your resources. Following are three of the most popular channels that do not require a lot of resources to be used.
If you are a Personal Trainer that social media should be your number one priority. The simple reason is that social media accounts for more than 2 billion users, and there is a huge chance that, if not all, most of your clients are amongst these users.
Do not hesitate when it comes to seeking partnerships and broadening your network. You will reach a much broader audience base and consequently multiply your chances of acquiring new clients. Make new friends and partner up with other professionals in the industry. Think about all the different services you will be able to offer in exchange for some visibility in their network.
Never underestimate the power of word of mouth holds. Do not be afraid to be extremely generous and offer your services absolutely free of cost to some clients, especially people who have a large network. You will be extremely surprised by the impact it can have on your business.
These are some of the tips that can help you embark on your journey of becoming an online Personal Trainer. If you have any other tips you would like to add in the list, let us know in the comments down below!